APEX New Brand Reinforces Role as the Kingdom’s Industrial Champion

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17 Jul 2025

APEX New Brand Reinforces Role as the Kingdom’s Industrial Champion

As the industrial services market in Saudi Arabia experiences unprecedented growth, APEX is poised to emerge as a local champion.

APEX, formerly known as AUJAN Industrial Supplies & Services, announced the launch of its new brand identity, marking a significant milestone in its 45-year journey as a leading industrial services provider in Saudi Arabia.

Commenting on the launch, Mr. Rami Qasem, CEO of APEX said; “Our rebranding is not just a change in name; it represents our commitment to innovation, quality, safety, and operational excellence”. He continued, “Through strategic acquisitions of niche market leaders we continue to build on our unique industrial services platform, enhancing client value providing tailored solutions that meet the evolving needs of the market.”

As the industrial services market in Saudi Arabia experiences unprecedented growth, driven by significant investments in the petrochemical and oil and gas sectors, APEX is poised to emerge as a local champion, delivering a service experience previously not available in the market.

Part of the Energy Capital Group (ECG), APEX was conceived to enhance the Kingdom’s industrial infrastructure and support national energy and utility initiatives, in alignment with Saudi Arabia’s Vision 2030. Executed through Energy Captial Group (ECG).

“APEX is a vital partner in industrial excellence, empowering the growth and sustainability of the region’s critical industries,” stated Mr. Ali Abdulaziz Alturki, Managing Partner of Energy Capital Group (ECG). He added: “Their commitment to quality, safety, sustainability and client satisfaction aligns with our vision for a sustainable energy future in the Kingdom of Saudi Arabia.”

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Recent Updates

Aug 03, 2026

APEX Brings Employees Together at July 2026 Town Hall

[embed]https://www.youtube.com/watch?v=UVWRIqHiCDg[/embed] APEX successfully hosted its July 2026 Town Hall, bringing together colleagues from across the organization. The event highlighted the company's continued transformation, celebrated key milestones, and reinforced its shared vision for the future. During the Town Hall, employees were provided with an update on APEX's ongoing journey to build Saudi Arabia's leading integrated industrial services platform. The session reflected on the company's recent achievements, strategic growth, and continued commitment to operational excellence, while reinforcing the importance of collaboration across all business units. The event also emphasized APEX's people-first culture by recognizing outstanding employee contributions through the APEX Recognition Awards, celebrating individuals and teams who exemplify excellence, innovation, leadership, teamwork, customer focus, and safety. In line with APEX's commitment to continuous improvement, the Town Hall encouraged open communication by sharing the outcomes of the company's employee engagement survey and highlighting ongoing initiatives designed to strengthen the employee experience, enhance collaboration, and support professional growth. Commenting on the Town Hall, Paul Sansom, CEO of APEX, said: "This has been one of the biggest years in Apex's history. We're building the next chapter of Apex—one company, one culture, and one platform capable of leading the Kingdom's industrial services sector. Every project won, every process improved, and every customer served contributes to that journey." As APEX continues to expand its capabilities and strengthen its position in the Kingdom, the Town Hall reaffirmed the company's commitment to empowering its people, delivering operational excellence, and supporting Saudi Arabia's Vision 2030 through sustainable growth and innovation.

Jun 30, 2025

APEX Industrial Services Kicks Off New Era with CEO Rami Qasem's Inaugural Townhall

Rami Qasem introduced the company Vision, Mission, and the new "TRUSTED" values framework, emphasizing innovation, operational excellence, and a unified approach for long-term impact. He called on employees to embrace a growth mindset, setting the foundation for APEX's identity as a reliable, future-focused industrial services champion, deeply committed to localization and social engagement. The Townhall's highlight was the unveiling of APEX, the new strategic framework designed to accelerate growth and unify the business. Its key focus areas include Operational Integration & Synergies, Performance, Profitability & Growth, Market Leadership, and Talent, Leadership & Culture. Qasem confirmed APEX is a set of tangible initiatives to drive excellence and achieve ambitious targets, with a strong emphasis on developing local talent to meet future demands. A strong focus was placed on people and culture, with new initiatives for talent development and leadership, explicitly fostering local capabilities. The new AIS leadership team was also introduced, ready to steer the organization, aligning its growth with the Kingdom's national aspirations. The event concluded with an engaging Q&A, setting a powerful, positive tone for APEX's dynamic and purpose-driven transformation, contributing to a prosperous future for the region.

Jun 30, 2025

APEX and MSA, Celebrate Over 15 Years of Partnership and a Shared Vision for Safer Workplaces

Rooted in a shared commitment to workplace safety and innovation, the meeting focused on the future of industrial protection. Discussions highlighted the importance of adopting new technologies and developing smarter, more integrated safety systems designed to enhance worker protection across a range of industries. This relationship has always been about more than business. It’s a collaboration grounded in trust, technical excellence, and a mutual drive to advance safety standards wherever we operate. APEX extends sincere thanks to the MSA management team for their continued trust, partnership, and dedication to innovation. As both companies look ahead, the focus remains on strengthening this alliance and pushing the boundaries of what's possible in industrial safety.

Dec 31, 2024

APEX has acquired Dar Al Balad Contracting (DAB) strengthening its presence in Saudi Arabia’s power and water industrial services sector.

The company also holds a 50% stake in a joint venture with STEG IS -KSA, focused on turbine and boiler maintenance, further enhancing its technical capabilities. APEX stated that the acquisition is part of its broader strategy to consolidate top-tier industrial service providers into a unified platform.

Dec 30, 2024

APEX Announces Investment with Acquisition of MT-Enterprises

This milestone marks a significant step forward in APEX’s long-term vision to expand its industrial capabilities and drive innovation across the sector. The acquisition of MT-Enterprises, a respected name in Industrial Services such as Calibration, Inspection, Mechanical Services and Electrical Services, aligns with APEX’s mission to strengthen its portfolio with high-performing, values-driven companies. This acquisition is not only a milestone for APEX but also a testament to our commitment to building a stronger, more integrated industrial services platform. MT-Enterprises brings deep expertise, a talented team, and a culture that aligns perfectly with APEX’s core values. With this acquisition, APEX and MT-Enterprises will begin a new chapter of collaboration, focused on operational excellence, customer impact, and shared growth.

Jul 25, 2023

APEX Acquires MENAISCO to Expand Regional Engineering Capabilities

Headquartered in Saudi Arabia, MENAISCO brings over 40 years of experience delivering high-value engineering, project staffing, and field services across key sectors including oil and gas, power and water, and petrochemicals. The company has completed more than 80 projects, serving semi-governmental organizations and multinational corporations throughout the region. The acquisition strengthens APEX’s position as a premier provider of comprehensive industrial services, supporting its mission to offer cost-effective, performance-driven solutions across the energy sector. APEX continues to build strategic partnerships with top-tier service providers, with a clear focus on meeting the evolving needs of the industrial sector in Saudi Arabia and beyond.

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News

APEX New Brand Reinforces Role as the Kingdom’s Industrial Champion

As the industrial services market in Saudi Arabia experiences unprecedented growth, APEX is poised to emerge as a local champion.

Recent Updates

APEX Brings Employees Together at July 2026 Town Hall

APEX Industrial Services Kicks Off New Era with CEO Rami Qasem's Inaugural Townhall

APEX and MSA, Celebrate Over 15 Years of Partnership and a Shared Vision for Safer Workplaces

APEX has acquired Dar Al Balad Contracting (DAB) strengthening its presence in Saudi Arabia’s power and water industrial services sector.

APEX Announces Investment with Acquisition of MT-Enterprises

APEX Acquires MENAISCO to Expand Regional Engineering Capabilities

Paul Sansom

CEO of Apex Group

Bassam Bin Salamah

Apex Energy (DAB) MD

Wael Elakkawi

Chief Operation Officer (COO)

Omran Al-Obeikan

Chief Strategy Officer (CSO)

APEX–Resources General Manager

Eman Al Ghamdi

Human Resources Director