APEX New Brand Reinforces Role as the Kingdom’s Industrial Champion

APEX, formerly known as AUJAN Industrial Supplies & Services, announced the launch of its new brand identity, marking a significant milestone in its 45-year journey as a leading industrial services provider in Saudi Arabia. Commenting on the launch, Mr. Rami Qasem, CEO of APEX said; “Our rebranding is not just a change in name; it represents our commitment to innovation, quality, safety, and operational excellence”. He continued, “Through strategic acquisitions of niche market leaders we continue to build on our unique industrial services platform, enhancing client value providing tailored solutions that meet the evolving needs of the market.” As the industrial services market in Saudi Arabia experiences unprecedented growth, driven by significant investments in the petrochemical and oil and gas sectors, APEX is poised to emerge as a local champion, delivering a service experience previously not available in the market. Part of the Energy Capital Group (ECG), APEX was conceived to enhance the Kingdom's industrial infrastructure and support national energy and utility initiatives, in alignment with Saudi Arabia’s Vision 2030. Executed through Energy Captial Group (ECG). “APEX is a vital partner in industrial excellence, empowering the growth and sustainability of the region’s critical industries,” stated Mr. Ali Abdulaziz Alturki, Managing Partner of Energy Capital Group (ECG). He added: “Their commitment to quality, safety, sustainability and client satisfaction aligns with our vision for a sustainable energy future in the Kingdom of Saudi Arabia.”