News

APEX held its first-ever Townhall meeting today, a landmark event led by CEO Rami Qasem. Attended by employees from across all portfolio companies, the session unveiled a bold, unified vision for AIS’s future, directly contributing to Saudi Arabia’s Vision 2030 objectives.

Rami Qasem introduced the company Vision, Mission, and the new “TRUSTED” values framework, emphasizing innovation, operational excellence, and a unified approach for long-term impact. He called on employees to embrace a growth mindset, setting the foundation for APEX’s identity as a reliable, future-focused industrial services champion, deeply committed to localization and social engagement.

The Townhall’s highlight was the unveiling of APEX, the new strategic framework designed to accelerate growth and unify the business. Its key focus areas include Operational Integration & Synergies, Performance, Profitability & Growth, Market Leadership, and Talent, Leadership & Culture. Qasem confirmed APEX is a set of tangible initiatives to drive excellence and achieve ambitious targets, with a strong emphasis on developing local talent to meet future demands.

A strong focus was placed on people and culture, with new initiatives for talent development and leadership, explicitly fostering local capabilities. The new AIS leadership team was also introduced, ready to steer the organization, aligning its growth with the Kingdom’s national aspirations.

The event concluded with an engaging Q&A, setting a powerful, positive tone for APEX’s dynamic and purpose-driven transformation, contributing to a prosperous future for the region.